We help coaches, course creators, and experts. We work with people who are experts in their field, but feel lost and overwhelmed when it comes to business, marketing, and sales. These people have everything needed to build a highly profitable business, but are lacking the systems, tools, structures, and guidance on how to do it.
We exist to teach what is not taught in school, so that people can do what they love and provide for themselves and family. We teach real world skills. We turn people into valuable members of society — so that no matter what they do, they are successful doing it.
To decentralize the education system. People attain better results learning from millions of micro-educators online for less money (decentralized), than they ever could learning in the standard education system (centralized).
We exist to give these educators the skills they need to share their experience. Our ripple effect in the education space grows with every new student we help them enroll. They get to do what they love, earn more than enough to provide for themselves, and their students get a superior education compared to the standard education system.
Success and fulfillment start with taking radical personal responsibility. Owning your actions and decisions is the hallmark of being a great leader.
Simplicity is the ultimate sophistication. Our goal is to do more, with less. We constantly refine our tasks, roles, and responsibilities to be efficient.
Fast is better than slow. We move with a sense of urgency. We value time immensely. We never wait until tomorrow for what could be done today.
Being great at something is a starting point, not an endpoint. We exist to build the best services and products on planet earth.
We never sugar coat the truth. We believe that growth comes from having open conversations, especially hard ones, so we embrace them.
If it’s not fun, then you’re doing it wrong. We’re here to impact the world, but we’re also here to have fun while we’re doing it.
Part 1. The missing piece
In all started back in 2015 when Ross became a personal trainer. He tried working in gyms, but struggled because his certification never taught him how to sell or market to get clients. Realizing this, Ross decided to stop training and start learning everything he possibly could about marketing and sales.
Part 2. Solving a problem
After 20 months of relentless study, Ross noticed an opportunity to apply his new expertise in marketing and sales. Entrepreneurs all around him were “struggling with Instagram” and wanted help building their audience, so he started offering this service to them. His agency exploded. It got featured in Forbes, attracted celebrity clients, and earned seven figures.
Part 3. Back to the start
The agency was profitable, but not fun. Ross wanted to serve on a deeper level and really help people, so he started teaching coaches/trainers how to get clients (helping people who struggled like he used to). This business was even more successful than the agency and it quickly reached the seven figure level without any paid advertising.
Part 4. The partnership
That’s when Ross met Jess. All this time, she had been working as the #1 sales person at various companies and wanted help turning that skill into a coaching business. Working on this together, Jess grew her coaching business to seven figures in less than 2 years.
Part 5. Smartcoach.com
After meeting in person and falling in love, Ross and Jess decided to join forces to build a new company together with the same mission of teaching marketing and sales to coaches, so they can attract clients, get them results, earn a profit, and have fun while doing it.